Both buyers and sellers need confidence in the value of the business in order for a fair market transaction to occur. Navigator Associates uses a variety of approaches to value a business and to develop an effective Sell-Side fair market asking price strategy.  In the broadest terms, key elements contributing to valuation and pricing strategy encompass:

​

• Quality of both tangible and intangible assets

• Demonstrated growth

• General operating metrics such as operating margins

• Income history

• Growth prospects for the industry

• Management depth

• Quality of product and services

• Intellectual property

• Customer portfolio and concentration

• Competitive environment and positioning

• Replacement & substitution issues

• New market entrance & product development issues

• ​

It is important to note that valuation and sale price are not always the same. Navigator works to uncover the difference between the purely stand-alone financial value of a business and its potential strategic value to a particular potential buyer.  Navigator is highly skilled at determining the strategic motivation behind a buyer’s interest, to determine the maximum asking price.